Good export packaging protects the product, communicates value quickly and leaves enough room for the information required by the destination market.
Design for the retail environment
Hangtags, header cards, boxes and display-ready packaging each suit different merchandising systems. Confirm peg, shelf and e-commerce requirements before artwork begins.
Prepare multilingual space
If one product will serve several markets, reserve structured areas for translations, importer information, warnings and barcodes. Avoid placing essential text inside complex graphics.
Test packing efficiency
Packaging dimensions affect master carton quantity, freight efficiency and landed cost. Review the packed product - not only the artwork - before production approval.